LLM 51 Alison Murawksy—Remai Modern
What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a...
View ArticleLLM 49 Eric Dillon—Conexus Credit Union
This week we welcome Eric Dillon, CEO of Conexus to the podcast. Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market...
View ArticleLLM 48 Jennifer Urbanski—LinkedIn
We connect up with Jennifer Urbanski from LinkedIn. It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.Enjoy the conversation!
View ArticleLLM 38 Nicholas Webb—What Customers Crave
This week we revisit a conversation with Nicholas Webb.Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.He...
View ArticleLLM 52 Freddy Vandelinden - Dutch Cycle
This week David talks to Freddy Vandelinden of Dutch Cycle. At Dutch, old-world values connect with modern consumers. This is one of the top examples of a company consistently delivering a great...
View ArticleLLM 53 Cam Steed
This week, Kevin Hayes hosts the podcast and talks with Cam Steed about Social Media Monitoring.The purpose of media monitoring is to capture content that is published by people. Typically brands...
View ArticleLLM 54 Justin & Greg Pidgeon Social
This episode should be titled, "Swing for the Fences" and not because it's a home run, but it's the theme Justin and Greg keep coming back to in their conversation with David Bellerive. Greg Moore and...
View ArticleLLM 55 Winston - Winston One on One
Need proof that you can do whatever you put your mind to? Meet Winston. Winston is an 11-year-old aspiring quarterback. He wanted to learn to be a better football player and better quarterback so he...
View ArticleLLM 56 Doug Lacombe Communicatto
On this episode, Kevin Hayes talks with Doug Lacombe, President and founder of Calgary digital agency Communicatto. Kevin and Doug talk about how people are using social media, content and the state of...
View ArticleLLM 57 Vitaly Pecherskiy Co-Founder & COO StackAdapt
Vitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising. They cover the native advertising landscape, quality vs quantity in native...
View ArticleLLM 58 Tyson Liske Trademark Homes
Tyson Liske is the General Manager of Trademark homes and he joins David to talk about, among other things, the Melissa and Tyson Show. The show has won a marketing award for Trademark Homes and Tyson...
View ArticleLLM 59 Jon Mamela Destination Canada
Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean television programs.Destination Canada is tasked with...
View ArticleLLM 60 Kelsie Fraser Saskatoon Police Service
Kelise Fraser joins Kevin Hayes to talk about the Saskatoon Police Service and their marketing and communications. Kelsie starts by turning the tables on Kevin, asking him a question. They explore how...
View ArticleLLM 61 Harley Rivét Deep Dish Digital
Harley Rivét joins David for a chat about his wort with the Saskatchewan Professional Marketing Association and his onw company, Deep Dish Digital. Enjoy the conversation!
View ArticleLLM 62 Derek Robinson Mash Media
Derek Robinson joins Kevin Hayes to talk digital media. Derek previously worked with Brad Wall to help him build his digital presence and now owns and operates Mash Media. Derek talks about tactics...
View ArticleLLM 63 Briana Brownell Pure Strategy
Briana Brownell is a data scientist in Saskatoon, and founder of Pure Strategy, an artificial intelligence company, helping business improve customer experiences by analyzing data. Enjoy the...
View ArticleLLM 64 Christine Thille Rock 102 Saskatoon
Christine Thille, Sales Manager at Rock 102 joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance. How radio is working with digital, and some tips on getting raio...
View ArticleLLM 65 Deborah O'Malley GuessTheTest.com
Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the...
View ArticleLLM 66 Jaimie Love - The Social School
On today's episode, David talks with Jaimie Love of The Social School. The Social School is exactly what it sounds like, a school dedicated to social and digital marketing. Jaimie shares how it started...
View ArticleLLM 67 Jim Aho
A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising.Jim encourages us to dig for the big idea, really understand the power of brands, and always...
View ArticleLLM 68 Gil Eyal CEO HYPR
This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B...
View ArticleLLM 69 Marketing Automation Adriel Michaud ActiveDEMAND
On this episode, Adriel Michaud VP of Marketing from ActiveDEMAND talks with David Bellerive about marketing automation. Together they define it, look at its potential and when to know if you should be...
View ArticleLLM 70 Marketing free agent athletes
Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver Rob Bagg, player agent Rob Fry, and player web manager...
View ArticleLLM 71 How Uber markets and how to market like Uber
Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience.Harry Campbell, is "The Rideshare Guy," writer, podcaster, and author of the...
View ArticleLLM 72 Katrina German, Action Tracking: Master your digital marketing strategy
Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master your digital marketing strategy in under 30 days.More than...
View ArticleLLM 73 Brendan McCormick, Ad Standards Coalition for Better Ads
The Coalition for Better Ads is working to improve the online ad experience for consumers.They've conducted extensive research and have created the Better Ads StandardsDavid spoke with Brendan...
View ArticleLLM 74 LinkedIn Expert Viveka von Rosen
Viveka von Rosen the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” Viveka shares tools and strategies...
View ArticleLLM 75 Succeeding at native content with Melanie Deziel of Storyfuel
This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.How do you create a great story for native content? Can native content be too branded or not branded...
View ArticleLLM 76 Content marketing with Matt Flemming of Content Works
Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do.
View ArticleLLM 77 CRMs with Derek Major of Eligeo
What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you need one. All that on this episode!
View ArticleLLM 78 To rebrand or not to rebrand with Megan Matthews
Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of...
View ArticleLLM 79 Branding with author Denise Lee Yohn
Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!"Denise shares her method of assessing...
View ArticleLLM80 Cult the Gathering with Ryan Gill
The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most.Every February, leading brand luminaries converge at the Fairmont Banff Springs...
View ArticleLLM 81 Do Canadians want money or fulfillment?
Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data surrounding what drives Canadians. Alain's passion for research...
View ArticleLLM 82 Death in advertising with Dr Barbara Phillips
Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing professor Barbara Phillips at the University of...
View ArticleLLM 83 Discounting Humanity with Johannes Boegershausen
Johannes Boegershausen talks to us about his research project, Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less HumanJohannes is a PhD marketing candidate with UBC Sauder...
View ArticleLLM 84 The Ikea Effect with Gary Mortimer
Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.Gary is an active researcher in the areas of food retailing, retail...
View ArticleLLM 85 Eric Wheeler 33Across
This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better...
View ArticleLLM 86 Infographic design with Jessica Bellamy
Jessica Bellamy is a motion Infographic designer from Louisville Kentucky. her work tells visual stories using data and personal narratives.Jessica started her design career working with non-profits...
View ArticleLLM 87 What's the right tone of voice for brands in social media?
What is the correct tone of voice for a brand on social media? Should you be casual? Is there evidence that this will help your business? Renato Hubner Barcelos is a professor at the University of...
View ArticleLLM 88 Great Western Brewing CEO Michael Brennan
From Bacardi to Vendasta to Great Western Brewing, Michael Brennan shares insights into marketing, working with brand stories for advertising and corporate culture, as well as the challenges of being...
View ArticleLLM 89 The ideal frequency for outdoor advertising exposure
Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and...
View ArticleLLM 90 Branding "a taste of place" with Rebecca Mackenzie
Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”.Rebecca shares her story of developing Prince Edward County’s award-winning Taste Trail and the...
View ArticleLLM 91 Canadian Cannabis Study with Vividata's Rahul Sethi
Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.In this episode we talk about what Vividata learned...
View ArticleLLM 92 The Indispensable Brand with Mitch Duckler
Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from...
View ArticleLLM 93 Saskatchewan Podcast Network with Dale Richardson
Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in marketing is an affiliate member. Dale talks about the...
View ArticleLLM 95 Brand New Name with Jeremy Miller
Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of his new book, Brand New Name. In the book, Jeremy...
View ArticleLLM96 Social School comes to Saskatchewan
Kelly Doody, Founder and CEO of Social School joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon - and some surprising Roughrider heritage!
View ArticleLLM 94 Leah Olson
Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading Dot, they launched an autonomous power platform.Leah has an MBA...
View ArticleLLM 97 Insightrix Saskatchewan Barometer
Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor to stress levels and opinions of residents during the pandemic.Why did...
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